WORKSHOP

“Taking The Leap Of Faith Into Entrepreneurship”

An Exploration Into Marketing And
Entrepreneurship Essentials!

Take a 9-seat flight to the founders’ land

A 30-Hour Exclusive Workshop For 9 Would-be Entrepreneurs

To Transform Your Idea Into a Business,
You Have to Master Some Skills

But there are some challenges:

Moe’s Consulting has a practical workshop for you to bring your idea to life. And to help you jumpstart, it is offered at a fraction of the cost of other training programs.

JUMP TO

 What’s it for?

The purpose of this workshop is to help people with ideas turn them into real businesses.

Based on a small cohort of participants, this workshop will walk you through the process of ideation to business creation. You will be taught how to think laterally and develop new business ideas and transform them into opportunities.

It covers producing an idea, iteration of the idea, analyzing the idea, doing market research for similar ideas, validating the idea all the way until developing the business.

You will be taught critical thinking, idea analysis, idea validation, marketing and branding, and business development.

This 30-hour workshop builds the context and concept of business and helps you gain essential knowledge about entrepreneurship.

Who’s it for?

University Students

Learn what it takes to be a successful entrepreneur and determine whether starting a business or working for a startup is the right path for you.

Early-Stage Entrepreneurs

Gain an overarching framework to evaluate opportunities, manage start-ups, and build new ventures.

Aspiring Entrepreneurs

Whether you are a first-time entrepreneur/CEO or are exploring entrepreneurship, learn the start-up world's language.

Why this workshop?

 What will you learn?

After the workshop, you should be able to:

1. Know why entrepreneurship, the risks, and rewards.

2. Identify a business opportunity.

3. Evaluate an idea and assess the market.

4. Form the founding team.

5. Leverage experiments to validate concepts and refine the business strategy.

6. Learn how to develop a competitive advantage through creating, communicating, and delivering superior customer value.

7. Understand the prototype and MVP concepts.

8. Discover the key decisions entrepreneurs must make in the early stages of a startup.

9. Create the entry strategy and business model.

10. Plan the marketing and sales strategy.

11. Understand the process of business development, scale, and possible exit.

12. Know how to pitch your idea/startup to an investor.

The workshop will enable you to

 What change(s) we seek to make?

We love to help individuals transform their ideas and passions into viable ventures.

Workshop FAQs

How can I register for the workshop?

• You can enroll here.

What are the important dates and deadlines?

Spring 2021 Sprint

• Workshop start date: Tuesday, May 11th

• Workshop end date: Thursday, June 17th

• The deadline for registration is Friday, May 7th.

How long is the workshop?

• The workshop is 30 hours in total.

• It has 15 sessions of 2 hours long.

• It has 3 sessions per week.

What is the calendar like?

• Classes will be conducted on Tuesdays, Thursdays, and Saturdays.

• Sessions are on

  • Tuesdays: 18:30 to 20:30

  • Thursdays: 18:30 to 20:30

  • Saturdays: 10:30 to 12:30

• The classes are based on the London timezone (GMT+0).

• The time of the classes is designed in a way that working professionals and university students can easily attend the sessions.

Where can I download the calendar of Spring 2021 Sprint?

• You can download the printable version of the calendar here.

What if my timezone does not match the EU region?

• If you are living outside the EU region, we can create a new cohort so that participants from your timezone can join. Just let us know!

How many participants can take this workshop?

• In each workshop, there will be a maximum of 9 people.

• We have limited the number of participants to ensure we have productive sessions and offer personalized coaching for each participant individually.

• The exclusive workshop allows us to create small groups and interact more with each team member.

How is the program structured? What content can I expect?

This workshop is a hands-on approach learning experience. It is a project-oriented program, a course designed to generate real learning. You will be involved in several topics and projects including

• Marketing and Entrepreneurship concepts

• Videos, Articles, and Case Studies

• Website, Logo, and Brand Development

• Individual Project - creating a company from your idea

• Group Project - creating a company with your groupmates as a cohort

• Peer and Instructor Evaluation

 How much does it cost?

• This is an investment in yourself, your idea, and your future business! The workshop is now offered at 99€. It is discounted from 199€ as an incentive for our would-be entrepreneurs to hit the road of entrepreneurship today.

How can I pay?

• You can pay using major credit cards and PayPal. Check out here.

Is there any other way for payment?

Of course! There are two more ways that we accept the payment:

1. You can pay via the TransferWise App/platform (now called WISE) using this IBAN: BE68 9671 6079 4034.

2. We additionally accept MB Way for our Portuguese clients using our phone number: (+351) 931 874 828.

Note: If you pay using any of these two methods, please do not forget to email the receipt to hello@moesconsulting.com.

Do you have a money-back guarantee?

• Yes, of course. If you did not enjoy the course within the first three sessions, you would be refunded.

Is the workshop live or recorded?

• The workshop is synchronous, which means it is not recorded before. It will be a live stream.

What is the advantage of a live workshop?

• There are several advantages of live courses, such as interaction with the trainer and your colleagues, receiving an immediate response to your questions and feedback about your project, learning from your teammates, and seeing your progress in action, to name a few.

Where can I attend the workshop?

• The workshop is entirely virtual, so you can attend safely from the comfort of your home.

How is the process of registration?

The workshop registration is performed in 3 simple steps:

1. You enroll in the workshop by booking your seat.

2. When we receive the payment, you will get a confirmation email with access to our exclusive Slack group.

3. Finally, the flight will take off on our specified date.

What are the requirements to join this workshop?

The requirements are pretty straightforward:

1. A good internet connection.

2. A proper webcam.

3. Determination and interest to attend the workshop.

4. Good level of English.

Do I need marketing knowledge/background to understand the concepts taught in the workshop?

• Not necessarily. The content has been designed so that participants with no marketing background can understand and relate to that. It is taught using common sense, consumer behavior, and unconventional practices used in entrepreneurial marketing.

Aren't You Convinced Now?

Meet your instructor

1. A Global Citizen on the Quest of Acquiring and Sharing Knowledge

2. Marketing & Entrepreneurship Lecturer @ IPAM Porto, The Oldest Marketing School in Portugal

3. BA and MA Supervisor of Students @ IPAM Porto

4. Ex-Marketing Tutor @ London School of Design and Marketing (LSDM)

5. Founder @ Moe’s Consulting

6. Ph.D. Candidate – Final Year @ Universiade do Minho, Portugal

7. Ph.D. Thesis @ Brand Creation and Brand Development Process in Startups

8. MBA @ University of Malaya, Malaysia & European Business School, Germany

9. BA @ IAU, Tehran

10. More Than 10 Years of Professional Experience in Various Industries in Four Countries

What people say about Moe

João Pereira

Moe Bagheri is an innovative, and enthusiastic consultant and trainer. And, I must add, he is a very good person and an entrepreneur! That the workshop is impactful in the lives of like-minded entrepreneurs is not unexpected.

Investment Director, Portugal Ventures, Portugal

Global Marketing Master’s Course Coordinator, IPAM, Portugal

Professor Fernando Pinto Santos

Moe has always been a very professional colleague, engaged with the teaching activities, and also very supportive of the students. Moe has also been a very committed member of the academic community at IPAM.

In the academic year 2019/2020, I invited Moe to teach in the Global Master in Marketing, where I am the Course Coordinator. Students were delighted with his lectures and assessed his work with a 4.9 out of 5 in the Global Business Simulator unit. Moe is very competent, and students highly praised his in-depth knowledge of the marketing and entrepreneurship fields.

Professor Michael M. Dent

Moe Bagheri was an MBA student of mine over 10 years ago at Universiti Malaya in Kuala Lumpur.

He was always one of the brightest in the class and has a searching mind. Moe's enthusiastic nature is infectious, you can learn much from him.

Department of Marketing Head, Sunway University Business School, Malaysia

Department of Business Strategy and Policy, Faculty of Business and Accountancy, Universiti Malaya, Malaysia

Prof. Dr. Mohd Nazari Bin Ismail

Moe was a student of mine during his MBA program at the University of Malaya in January 2009. He has an overt personality; he speaks his thoughts and articulates his concerns in class very well. His argument on business issues is well-based and has a concrete foundation.

I believe his previous education experience has empowered him to enhance his knowledge in all aspects of business management. He has good business acumen, and in comparison to his peers, he is good at analyzing business cases and recommending a comprehensive solution. I believe his maturity and decisiveness of looking at cases have created an impression on me.

Heitor Benfeito

I have met Moe at DISPLAX (the world leader of Ultra Large projected capacitive multitouch technology manufacturer, where he worked before), we have been colleagues while lecturing at IPAM and we worked very intensively as the academic supervisors for the bachelor thesis and internship for students of Global Bachelor in Marketing at IPAM. In all we have done together, Moe Bagheri has always demonstrated a high level of intelligence, quality, integrity, capability, and commitment.

He is a pleasure to work with even when the situation is stressful,  he has always shown how intelligent and sharp he is, with a very modest and constructing approach when (hard) challenges come his way. His open-mindedness to always be available to hear, share, discuss and work with others, is remarkable, and clearly shows he is always aiming for the best possible outcome, which highlights another set of important characteristics that make him a truly outstanding professional, and equally important in my opinion, individual.

As you can tell from my high and sincere praise, I am very glad to know and to work with Moe for more than 2 years now (and hope for many more!).  And I believe you will be too.

Professor at IPAM, Portfolio Development Director, Portugal Ventures

Head of Competence Centre Digital Transformation, FHNW School of Business, Switzerland www.marcpeter.com

Prof. Dr. Marc K. Peter

Moe is a thoughtful coach with a passion to support individuals in the pursuit of their goals. I wish him all the best in his new endeavor!

John Eustace

Knowing Moe as I do, I know the course will be a great mixture of pragmatism, insight, and road maps to follow for success.

I happily endorse Moe who manages to get his practice and theory in balance and teaches accordingly well

Executive Chairman Resharpen Ltd., United Kingdom

Silicon Valley Product Design Alum, Founder at Alchemy of Work, USA

Siamak Z. Salimpour

I was fortunate to work closely with Moe during a recent startup project. He is one of the most reliable, analytical, and well-rounded professionals I have ever worked with in years! I strongly recommend Moe to anyone who wants to unlock more of his or her entrepreneurial potential.

Richard and Rosalind Lim

We have known Moe since 2009. Our friendship with Moe over the ten-plus years is more like a mentor to a student or a son and we were impressed by his tenacity to succeed, to put into action what he felt was doable even if the chance of succeeding was challenging. It is this resilient trait in him, always looking out for solutions that went against the grain that brought Moe to what he is today. The journey to his current state is all self-financed and it is an understatement to say how proud we are to know and mentor him.

I remember in 2013 while our company was looking for a collaboration to upgrade our website and a marketing campaign to bring more awareness to our company’s brand, Moe, although a new MBA graduate, impressed us with his well-thought proposal, which we thought could only have been produced by someone with a number of years of experience.

Marketing is Moe’s forte while compassion is his heart. The world is now his oysters.

Directors of Allscript, The Leading Distributors in Printed and Digital Publications, Singapore

LET’S DO IT!

Participants’ feedback

Testimonials of IPAM Global Marketing Master students based on the Entrepreneurship course taught in the first semester of 2020

Francisca Dias

Taking Moe’s course was a really valuable experience. The way the whole course is designed helped me realize the areas in which I’m good at and how to bring them together with the things I love, in order to develop an idea that adds extra value to the market. Moe’s expertise and engagement during the whole process provided the support and tools needed to turn ideas into actions. I strongly recommend this course to everyone who has a passion for entrepreneurship and the start-up spirit. In the end, you will definitely want to take your project further and even better, you will know how to do it.

Miguel Freitas

My experience throughout Moe’s course was very pleasant and enriching. The fact that it is so practical and supported by a good base of knowledge, makes it very easy to follow along. Moe’s services and expertise were a key factor on developing my business idea, from paper to execution, assisting me on every phase, giving me the support and mentoring needed to take it a step further. I strongly recommend taking this course.

Manuel Pinto da Silva

I am a Student at IPAM doing my Masters's in Marketing. We had a course about Entrepreneurship given by Professor Moe Bagheri. I can honestly say that, so far, it has been the most helpful course in my Masters yet. Professor Moe gives us helpful knowledge and tools to start our very own business venture. After taking his course, I am confident that I have what it takes to take the first steps towards starting my own business. Moe’s knowledge and expertise are helpful to anyone in business or those who wish to start one. I emphatically suggest working with Moe!

Francisca Carvalhas

Throughout my experience in Moe’s course, I learned several important skills that are fundamental in the process of developing a business, transforming an idea, and constructing a plan. This course has helped me realize that every idea can be turned into a reality if we apply the taught strategies and throw all of our heart into it. Moe has the power of engaging the whole class with his words and makes it exciting to learn more, which helps to make your dream ideas a reality. I think this course is a great way to further the knowledge and I recommend it to everyone.

Anonymous feedback of Universidade do Minho students based on a 4-hour workshop conducted on the 30th November 2020.

1. “I totaly loved this activity and the content presented but I think we should have more time”

1. “The activity was precise but i think there should be more time.”

2. “Amazing presentation with an excellent man to present it”

3. “It was too much info at the same time”

4. “This was really informative and the activity was really nice. The downside was that it was a lot of information, so there was a need to rush a little. Anyway, it was really nice!”

5. “weaknesses-Lose the internet connection. Strengths-Very productivity activity.”

6. “The workshop will be better if it was for an whole day”

7. “Strengths: Workgroup; Weaknesses: a lot of information”

8. “Lot of important information. Consistent.”

9. “The strenghts are criativity and motivation and i dont believe it has any weeknesses”

10. “Stregths: pratical exercice. Weakness: to many information for few time.”

11. “It was very good. But I think the activity we did in groups could have more time so we could better organize ideas. But it was a good experience.”

Note: The feedback of the students is original, unedited, and uncut!

What’s your story?

What is the narrative that you usually tell yourself?

• Do you wake up early every morning and spend your valuable time building somebody else's dream?

• What’s that internal voice that tells you to do something?

• Are you afraid to start something new for yourself?

• Are you a procrastinator?

• Are you tired of not being picked?

• Have you ever been fired?

• Didn’t you get that promotion you have been expecting/promised?

• Are you changing careers and don’t know what to do and where to start?

• What’s your relationship to fear?

• What’s that thing you are a little bit scared of?

• Are you vulnerable to go out and do something that might not work?

• What’s the thing that you continuously run away from, but it’s a burning desire inside you?

• What are the things that you never consider?

• Do you like to see your true potential under all the layers of the forgotten dreams?

• Do you like to get a reflection of what other people see and believe you could do?

If these questions resonate with you and they make you think twice about where you are standing and heading, then this workshop is for YOU!

Enroll Now

Join a cohort of like-minded individuals to learn the step-by-step process in learning marketing, branding, and entrepreneurship concepts and apply them to your idea and turn it into tangible business.

Ready for the leap of faith?

Reserve your seat today, and let’s take off to the land of doers and high achievers.