A Call to Participate in a Ph.D. Research Project

How start-ups create and develop their brands?

What

• Inviting Portuguese start-ups to participate in a Ph.D. research on “Start-ups Branding.”

• Conducting interviews with start-ups’ founders to discover how they build their brands.

Why

• To understand how Portuguese Start-ups create their brands and know their brands' stories to bring new practical knowledge to academia and the market.

• To turn the lights on for future entrepreneurs and new ventures who could learn from your experience, building more success stories in Portugal.

Who

• CEOs, Founders, and Co-founders of successful start-ups in Portugal

• Start-ups with less than 12 years, B2b or B2C.

How

• Inviting to participate in a 20-minute interview, online or offline.

• I am interested in your brand's story, so this is an informal open interview.

• Please share your name and company name in the form below, and I would gladly get in touch.

Researcher

• Moe Bagheri is a final year Ph.D. candidate in Marketing & Strategy at a joint program conducted among three universities in Portugal, namely, Universidade do Minho, Universidade de Aveiro, and Universidade da Beira Interior.

• Moe is a Marketing and Entrepreneurship Lecturer at IPAM Porto and Founder of Moe’s Consulting.

Supervisors

• Professor Elisabete Sampaio de Sá from Universidade do Minho.

• Profeassor António Carrizo Moreira from Universidad de Aveiro.

Thank you

• I truly hope you would consider participating in this important effort to document Portuguese start-ups' brand creation process. Thank you so much for your attention and participation.

• I am thankful to all the entrepreneurs who have already helped me in this process and shared their brands' journey.